Branding is like developing a character in a picture book. That character likely has a consistent way of speaking and dressing. The author and illustrator infuse the character with symbolic traits that reflect its personality and values. Readers can identify a character whether they’re flipping through the book or watching the movie version.

A fast WordPress website can give you an edge over your competitors. For a business to be successful in the online space, it needs a quality website. A good website should be easy to use and fast to load.

Before starting a new business, research its competition and understand its niche market. You should know why you are offering a product and how you intend your products to be.

While big companies focus on polishing their existing image, startups are building a new brand from scratch. Regardless of how much you invest in marketing, all efforts will be in vain without a proper branding strategy - so why not start on the right foot?