Branding and web design for CRM platform Smackdab started with one clear goal: create a bold, modern brand that stands out from the competition. Smackdab is a smart, people-focused CRM platform – and we wanted their branding and website to reflect that energy.
Project Overview
Smackdab is a modern CRM platform built to help service-based businesses thrive – and they needed a brand to match their bold vision. We partnered with the team to create a full branding and web design experience from the ground up. From brand strategy and competitor research to a vibrant visual identity and a user-friendly website, every detail was crafted to help Smackdab stand out in a crowded market and connect with their audience in a fun, approachable way.
Our Process
Step 1: Brand Strategy
We kicked things off with an in-depth brand strategy. This included a full competitor analysis, target audience research, and defining market positioning. These insights helped us uncover unique opportunities to make Smackdab shine. We identified what sets them apart and used that to guide every creative decision moving forward.
Step 2: Visual Strategy & Logo Design
Next, we developed a strong visual strategy. We designed a clean, modern, and scalable logo that reflects Smackdab’s personality – approachable, smart, and energetic. The look is playful yet professional, perfect for a CRM platform that wants to feel human and helpful.
Step 3: Brand Identity & Website Design
From there, we built a full brand identity system. This included vibrant colors, custom graphics, bold typography, and a tone of voice that’s fun and friendly. We brought it all to life with a fully designed website that’s both beautiful and user-friendly. We focused on a smooth user experience, modern layout, and copy that speaks directly to Smackdab’s audience.
Deliverables:
- Brand Strategy Report
- Visual Strategy
- Logo Design
- Complete Brand Identity
- Custom Icons & Graphics
- Copywriting
- Full Website Design
Timeline
The full project was completed in just 3 months – from the initial brand strategy through to the final website launch. This timeline included research, design, development, and revisions, ensuring every detail aligned with the client’s vision while staying on track for a smooth, on-time delivery.