We worked on branding and UX/UI design for Luxpark, an app that helps truck drivers find parking spots.
The first phase included a brand strategy. We wanted to convey Luxpark’s primary focus on assisting truck drivers with parking.
In the second phase, we crafted a logo reflecting Luxpark’s focus on parking assistance. Then, we developed a unique, easy-to-recognize brand identity. We also ensured a consistent look and feel across Luxpark’s materials and website.
The last step was an app UX/UI. We designed a user-friendly app, focusing on a straightforward interface. Our focus was to minimize the risk of errors and enhance driver safety while on the road.
Safety is essential for truck drivers. Our app design focused on helping them quickly find safe parking spots. This made things more efficient and safe, reducing the chance of mistakes and making parking easier.
We designed the app to be simple for truck drivers. They have long hours on the road, so we needed to make the app easy to use. Our goal was to reduce stress during their journeys. Safety is super important for truck drivers. Our app design focused on helping them quickly find safe parking spots. This made things more efficient and safe, as it reduced the chance of mistakes and made parking easier.
We wanted everything related to Luxpark to look the same. Whether it was the app, brochures, or the page, we ensured they all had the same Luxpark style. This made it easy for people to recognize Luxpark quickly.
In a nutshell, our work with Luxpark was about creating a brand that’s easy to recognize and an app that’s user-friendly, especially for truck drivers. We wanted to make parking safer and more convenient for them. This project is a great example of how a well-planned brand and an easy-to-use app can help both users and businesses in the trucking industry, creating a win-win solution.